Kellogg's is launching a delivery-only food offering on Deliveroo, with a menu that's inspired by and uses its classic cereal products.
On the Kellogg's Kitchen Creations menu, diners will find Rice Krispies, Bran Flakes and Corn Flakes but served in vegetarian and vegan risottos, pastas and salads rather than the usual bowl with milk.
The menu, crafted by a team of experienced chefs, takes Kellogg's Bran Flakes and uses it in dishes such as falafel wraps and grilled halloumi with barley tabbouleh.
All Bran original is incorporated into portions of savoury waffles, served with spinach, avocado and a poached egg.
Then an Italian-influenced part of the menu includes a Rice Crispies risotto made with vegan roasted miso squash, and a Corn Flake and Bran Flake pasta dish with porcini mushrooms and lentils.
Healthier fast-food fixes include hot dogs made with All Bran, beetroot, oats and lentils.
There's also Corn Flakes cheese bites, and a full dessert range that includes Kellogg's waffles, flapjacks, sweet cereal pizzas and Nutri-grain cheesecake bars.
The Kellogg's Kitchen Creations launched in East London this month and plans to expand to Manchester later this year.
Justin Landsberger, director at Deliveroo, said: "Kellogg’s cereals are a staple of every kitchen across the country, we can’t wait to work with the team.
"At Deliveroo, innovation is at our core so we’re excited to partner with Kellogg’s and create some exciting new foodie options inspired by their most popular products."
Ben Ellis, manager at Kellogg’s Kitchen Creations, said: "In our 97-year history of selling food in the UK, this will be the first Kellogg’s kitchen delivering meals inspired by our cereal and snacks directly to people in their homes.
"We’re excited to see how people react to the food we are offering and if it’s something we can continue to do in other parts of the UK in the future."
The Kellogg's Kitchen Creations offer is part of the Deliveroo Editions hub, and will come from the delivery-only 'super kitchen' on Ordsall Lane.
It's due to launch on November 12.
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