When Katie Price launched her modelling career at the age of 17 she branded herself as raunchy party girl known only as 'Jordyn.'
But it was during her stint on I'm A Celebrity Get Me Out of Here in 2004 that the glamour model decided she wanted the public to get to know the real her.
15 years on from the soul-baring experience, Katie has grown up, got married (three times) and become mum to five children - though her scandalous alter-ego often rears her head.
After making it through a tumultuous year of court appearances, financial woes and a third divorce, friends say Katie is now determined to 'kill off' Jordan for good and make a clean start.
"Kate is at her wits' end," an insider told Now magazine. "She can't do right for doing wrong in the eyes of the public and it's really starting to hit home that people are no longer shocked by anything 'Jordan' does anymore."
"There was a time when getting new surgery or being papped half naked would've sent shockwaves through the media but now it's like people are just bored of her. It's white noise.
"Deep down inside, Kate know it's all over for Jordan," said the source.
Katie Price brands ex Peter Andre her 'worst' husband as she blasts claims
Yesterday, Katie said she feels 'disgusted' when she looks at herself in the mirror.
Katie, who turned 40 last year, made the sad admission during an appearance on Loose Women with her mother Amy on Monday.
Revealing she's gained 1.5 stone in weight, Katie said: "I have put on weight and I look disgusting. [When I look in the mirror] I see my mum! I've got a mum bod.
"It's because I've never worked out…I am going to do something about it, I've joined a gym but all I keep going on about is the spa there. I keep going, lying on the day bed and eating…"
Katie Price says her body is DISGUSTING after gaining 1.5 stone
But despite her lack of self confidence, Katie turned on the glamour for her appearance on the ITV daytime show.
She arrived in a pair of slinky leather-look trousers and curve-hugging black shirt, sporting some waist-length hair extensions.
Katie also revealed she's still 'hanging out' with her toyboy Kris Boyson.
The pair will return to the small screen with a new series of My Crazy Life later this year.
