Democratic vice presidential candidate Kamala Harris' campaign is embarking on a significant $90 million advertising initiative over the next three weeks. The primary goal of this campaign is to introduce Harris to voters and emphasize the differences between her and Republican incumbent Donald Trump.
This media buy represents the largest investment made by Harris' campaign thus far, with just 2 1/2 months remaining until the November election. Following the recent shift in the Democratic ticket, where Harris replaced President Joe Biden, the campaign swiftly allocated $50 million towards advertising last month.
Benefiting from a surge in fundraising since the ticket change, Harris' campaign is now strategically utilizing these funds to counter the substantial spending by Trump and his supporters in the immediate aftermath of Biden's withdrawal.
The upcoming ad campaign will spotlight various aspects of Harris' background, including her personal story, her tenure as a prosecutor in California, her dedication to challenging powerful entities, and a contrast with what the campaign describes as Trump's “dangerous, extreme agenda.”
The advertising will target seven battleground states and extend into smaller markets that have not yet been reached, such as Marquette, Wisconsin, and Erie, Pennsylvania. The campaign is specifically aiming to reach out to potential voters through programs like “The Bachelorette,” “Big Brother,” “The Daily Show,” “Love & Hip Hop: Atlanta,” and “The Simpsons.”
Having raised an impressive $310 million in July and starting August with $377 million in reserves, Harris' campaign is well-positioned to make a significant impact in the lead-up to the election.
The campaign's principal deputy manager emphasized that as voters become more acquainted with Harris, they will recognize her as the most suitable candidate to lead the country in the coming years. The strategic spending on advertising is intended to cut through the noise of a crowded media landscape early on and clearly communicate the choices and stakes of the election to the crucial voter demographic.
