Juvenile goes quadruple platinum

The dirty southern drawl that became ubiquitous in the noughties spent much of the preceding decade as a distinctly local sound. Released on local record labels and often distributed by hand, the music rarely broke out of the communities it came from. The first album to have national success was Master P's fifth album, Ice Cream Man, on No Limit, which went platinum in 1996. However, it was fellow New Orleans label Cash Money Records that truly took the sound overground. Cash Money, owned by brothers Ronald and Bryan Williams, had been in business for seven years by the time it released Juvenile's 400 Degreez but it massively outstripped all its predecessors by selling more than 4m copies in the US.