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The Guardian - UK
The Guardian - UK
Business
Monkey

Jonas Brothers pic arrives quick as a flash

Jonas Brothers, from left, Kevin, Nick and Joe, with Disney chief executive Bob Iger
The Jonas Brothers, from left, Kevin, Nick and Joe, with Disney chief executive Bob Iger. Photograph: Disney

Disney has been going all out with its promotion of new TV movie Camp Rock, deluging journalists with press releases and hawking its executives and talent around London. In a busy schedule for employees of the Mouse, chief executive Bob Iger addressed journalists over breakfast yesterday while the European premiere of Camp Rock was held yesterday evening in the presence of its stars, the Jonas Brothers. Today, Rich Ross, the president of Disney's channels, will take part in a Broadcasting Press Guild lunch with media hacks. So good has the Disney PR operation been, that a pic of Iger with the Jonas Bros - see above - at last night's launch was in journalist's in-boxes by 6.18pm yesterday – just 18 minutes after the premiere began. Now that's efficient.

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