Scottish beauty vlogger Jamie Genevieve has overhauled her look with a dramatic new hairstyle - and fans are obsessed.
The Scottish make-up star, who lives in Glasgow, swapped her long locks for a new choppy bob with a fringe ahead of Scotland's latest lockdown.
Never one to shy away from a transformation, the 27-year-old showcased her new look on Instagram as she compared it to an "80s proms" hairstyle.
She told her social media followers she had decided to 'chop it all off' but that she 'loved it'.
In an Instagram story, the beauty told her 1.4million followers: "I just want you to witness how 80s I look.
"Don't you think I look like I'm going to prom? I kinda love it."
Fans went wild over Jamie's new look and rushed to the comments to compliment her.
One wrote: Literally thinking about cutting my hair today and this is just a big signal from the universe."
Another commented: "Jamie you could have a skin head and look like a model."
A third wrote: "I did not need to see this. The temptation to cut my hair is too much."
It's been an exciting month for the vlogger, who recently launched her makeup collection VIEVEmuse.
Jamie had revealed to her fans that she was working on an extremely exciting project and couldn't wait to share it.
Last week, the make-up artist dropped a range of products that she had been creating over the last few years, from eyeshadow palettes to lipsticks and highlighters.
The luxe range even has its own Instagram page which has already racked up 108,000 followers.
The products range from £15 and go up to £43 and are all completely vegan and cruelty free.
Many of the items have already proved to be extremely popular as they are sold out online.
