Japan Airlines Co. will start sales of its in-flight meals on the internet in July, offering frozen products similar to rice bowls with different toppings under the planned brand name of "BISTRO de SKY."
With the pandemic continuing to negatively affect its bottom line, the company has been looking to expand earnings in non-aviation fields and catch up to ANA Holdings Inc., which had taken the lead in selling in-flight meals as an alternate revenue stream.
According to a company source, the brand name follows up on the names of dry noodle products that JAL has commercialized, such as "UDON de SKY" and "RAMEN de SKY."
Products sold online must meet different hygiene standards than those for in-flight service, leading the company to carefully proceed with the project.
ANA Holdings started its online sales in December last year and has so far sold 750,000 meals.
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