Better late than never dept: The guy behind the Furby has come up with a new toy for the iPod generation, reports the Chicago Tribune.
Zizzle, started in January by Roger Shiffman, a co-founder of the original Tiger Electronics, is launching iZ (pronounced "is"), a combination high-tech musicmaking toy and external speaker for the iPod. The $39.99 character has a Sputnik space-age look, with three poseable white legs, a shiny green body and orange-and-white belly button that doubles as a control.
"It's iconic. It's cute. People will like it," said Shiffman, who founded Zizzle with partner Jeff Hsieh, chief executive of Toy Biz Worldwide Ltd. in Hong Kong. IZ is designed to capture a segment that many toymakers have been missing: 'tweens on up.
