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The Independent UK
The Independent UK
National
Holly Williams

ITV invests £3m in The Body Coach app

The Body Coach (Organization) Joe Wicks ITVX
  • ITV is investing up to £3 million into Joe Wicks' popular fitness platform, The Body Coach app, through its ITV AdVentures Invest fund.
  • This strategic investment will grant The Body Coach app significant advertising exposure across ITV's television channels and its streaming platform, ITVX.
  • The Body Coach app, launched in late 2020, capitalised on Joe Wicks' widespread popularity gained during the initial Covid-19 lockdowns.
  • A new TV commercial for the app will launch on ITV on 1 January, broadcast during Joe Wicks’ New Year’s Day special show on ITV1 and ITVX.
  • Both Joe Wicks and ITV representatives highlighted the partnership's aim to promote health and wellbeing to millions of homes, especially at the start of the new year.

IN FULL

Joe Wicks fitness app gets £3m boost from TV broadcaster

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