While Ikea is renowned for its unpronounceable furniture pieces, the Swedish brand has just released its £1 full English breakfast, Coventry Live revealed.
But where’s the catch? Is it worth it? Is it really a bargain?
Bobby Bridge was our guinea pig and tried it out for us.
Here are his findings...
What you get...
From the menu images beaming out over the canteen area, the offer is clear, the six-item breakfast includes: one sausage, one bacon, one omelette, one hash brown, baked beans and half a grilled tomato.
Any assessment of a full English breakfast, in my humble opinion, hinges on the quality of the sausage. If this is poor, then normally the rest of the plate follows suit.
Given the price point, I was expecting this to be a joyless affair.
To my surprise, it was a tasty, perfectly decent sausage, cooked well with a tinge of brown on one side. Let's not get carried away, it wasn't butcher's select, but I've certainly ate worse, and paid more, for a cooked breakfast containing a banger. We're off to a good start.
The hash brown was a decent size, crispy on the outside, soft in the middle, and the pot of beans, while a little lukewarm for my liking, was a fairly generous portion and tasted fine.
Here's where it began to get bit iffy. The slice of bacon didn't look appealing at all.
With a sheen of grease over the top, it disintegrated with the merest nudge with cutlery and was incredibly salty.
Fortunately the omelette and tomato were on hand to cleanse the pallet from the salty overload.
The egg offering was light and airy, the tomato fresh and burst with juice when poked with a knife.
The overall verdict
For just £1 it's a decent, largely well-cooked, flavoursome plate of food. Of course, you can beef it up a little with some extras.
Advertised alongside £1 breakfast are options to add mushrooms, toast, hash browns and black pudding, all of which available for under £1 each. Two slices of toast sets you back just 40p.
With a long meeting planned after my breakfast, I padded it out with a portion of black pudding (you get two slices) and an additional hashbrown. All washed down with a cappuccino. It cost me less than £4.
Whether the company's motivation for the price drop from is to drive more people in store during that period, or, simply to push Ikea breakfasts longer-term, this isn't an offer that comes with a 'but' or a catch.
Enjoy it while you can, because it rises back to £2.50 from March 27.
