David Beckham has joined French football team Paris St-Germain, and he has announced that he will be donating his salary to charity.
Beckham has signed a five-month contract with the club, and his salary will be paid direct to a Paris children's home.
In a sense, Beckham's initiative echoes that of social enterprise bottled water manufacturer Belu, which delivers its social impact partly through donating its profits to WaterAid, with a minimum guaranteed donation of £300,000.
Is this a new model for social enterprise – where a celebrity or sportsperson's salary is channelled into a social venture?
Let us know what you think on the thread below.
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