It's the news that IRN-BRU lovers around Scotland and further afield have been waiting for.... the old and unimproved recipe is back.
In what may be one of the sweetest announcements to hit our ears and tastebuds this year, we have been told that IRN-BRU 1901, the old unimproved recipe is to return to shop shelves permanently today (March 22).
Made to the unique 1901 recipe, this version of IRN-BRU proved incredibly popular with fans when it was first released, with some going far and wide to get their hands on it as stock ran low.
Now, fans can rest easy knowing the 750ml glass bottles of the ginger nectar will be available for them to enjoy year-round – just as it was in 1901.
The authentic 1901 recipe came from a handwritten recipe book, which was stored deep in the IRN-BRU archives for more than 100 years.
Its distinct difference comes from its ingredients - quillaia for a frothy head, sweetened only with sugar and containing no caffeine, although of course it still has the same top secret IRN-BRU essence!
Adrian Troy, Marketing Director at IRN-BRU, says: “1901 proved super-popular with fans who really loved the recipe but were disappointed when stock ran dry. Now it’s back for good, so people can enjoy it year-round with the first bottles going on shelves today.”
IRN-BRU 1901 is a full sugar, sweetener-free addition to the core IRN-BRU range and will be available year-round.
The iconic fizzy drink was changed to decrease sugar content in 2018, so that Irn-Bru didn't fall victim to the so-called ‘sugar tax.
It was blended with a mix of low-calorie sweeteners, including aspartame, more than halving the amount of sugar it contained – dropping from 10.3g of sugar per 100ml to just 4.7g.
The Irn Bru 1901 recipe features the Irn Bru strongman on its glass bottle and is an invigorating refreshing tonic beverage (that may or may not be good for hangovers)
