Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Euronews
Euronews
Alexis Caraco

Inside Lego's festive operation: how the iconic bricks meet holiday demand

As Christmas approaches, Denmark’s best-known toy brand is back in demand, with shoppers around the world hurrying to secure their must-have Lego gifts.

In Billund, designers shape each set from a simple idea to a finished model, with the Holiday Express Train among this season’s favourites.

The process then moves to Lego’s factories, where bricks are moulded around the clock, sorted by automated vehicles and stored in vast warehouses before heading to assembly sites in Europe. Machines run nonstop through November so that bricks made today reach shop shelves before Christmas.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.