Bollywood superstar Amitabh Bachchan launched Zero Footmarks by India's VKC, India’s first responsible disposal of post-consumer footwear to serve the whole of the country through an online initiative.
Zero Footmarks by India's VKC is a unique project in India and probably the first in Asia that collects post-consumer footwear from the common man and helps them create value for the society. It is also India’s first footwear project that creates value for used footwear.
In a nutshell, Zero Footmarks is India's first used footwear disposal system for the whole of the country initiated through a pan-India online collection programme and through selected footwear shops in selected cities.
Zero Footmarks by India’s VKC reduces irresponsible land fill waste that is not biodegradable, educates the next generation about treating wastage generated by consumerism responsibly, promotes conscious living, builds eco awareness and eco-friendly living habits.
The pilot project of Zero Footmarks was launched by India's VKC Chairman, VKC Mammed Koya at Trivandrum, in August 2025, in association with Suchitwa Mission of Kerala Government.
“Conscious living has become a part of the modern lifestyles and we must lead the next generation to be conscious about everything they do and be responsible while taking every step forward in life. Zero Footmarks is a great choice for conscious living,” said Bachachan, the brand ambassador of India’s VKC.
Zero Footmarks idea was conceived and pioneered by VKC Razak, Managing Director, India’s VKC. It is a project that creates responsible citizens and it streamlines a new responsibility in creating a conscious customer. The project was conceived by VKC Razak.
“Zero Footmarks gives me immense satisfaction as an entrepreneur. After all, entrepreneurship is all about finding solutions to society’s challenges through the business landscape you have chosen to be in,” said Razak.
