Emma Chamberlain is the ultimate Internet cool girl. Given her fashion-vlogger-turned-Louis Vuitton-ambassador trajectory, her fashion credentials were never in question, but after her 2022 house tour – a Proem Studio-designed, ‘alien hippie’ take on a Beverly Hills home – went viral, it became clear to her 14-million-plus followers that the eye extends to interiors, too.
Now, that cross-disciplinary instinct lands in a fittingly offbeat, 129-skew home decor collection with West Elm, offering a clearer window into her wider aesthetic universe – and, with any luck, a way to replicate some semblance of the home we’ve drooled over for the past four years.
Emma’s fashion-minded design style is the top note: buttons abound in true sartorial fashion – embellished across throw pillows and trays, scaled up to near-gargantuan proportions, defining enamel coasters, even forming the top of a side table.
You could argue that sense of play is timely – Moschino famously played with all-over, multi-colored buttoned blazers in the early 2000s, a look that’s since been riffed on endlessly – but this collection, a hybrid of Emma’s many worlds, sits slightly outside the usual trend cycle, reading instead as part of her offbeat visual language.
Indeed, there is a palpable push-and-pull at play. Her real-life Los Angeles home, built in 1955, informs the collection’s mid-century leanings – seen in two-tone wood vanities, aged floral sheets, and a palette of sky blue, burgundy, olive, and ochre – while her more irreverent instincts ooze out of every accessory, including a footed bowl sporting actual ceramic pigeon feet.
‘The first thing I notice in someone’s home is their weird little items – the collectibles you don’t see anywhere else. That tells you a lot about a person,’ Emma muses, adding, ‘These pieces we made from scratch. They’re me.
And if Emma’s reliably viral track record is any indication, they won’t stay in stock for long. Ahead, nine tongue-in-cheek pieces we suspect will fly first.
This is one for the books. Elsewhere, fashion fans should keep an eye on Joseph Altuzarra’s whimsical kids’ line (also for West Elm), or the still-surreal collaboration between Fromental and Harris Reed, featuring couture-grade wallcoverings that completed the home-to-runway-and-back-again circuit at London Fashion Week.
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