Boy George made his debut on I'm A Celebrity last night, where he was introduced to some of his fellow campmates ahead of beginning their experience in the jungle.
The singer-songwriter, 61, headed out to Australia last month ahead of the show and the first episode saw him announced as a VIP and stranded on an island with some co-stars.
The campmate - whose real name is George O'Dowd - has been known for wearing eye-catching clothing in his career and his vast hat collection.
Boy George brought his sense of style to the opening episode of the ITV show as he rocked a multi-coloured patterned shirt and a baker boy hat for this series' launch.
Boy George, who has done his own twist on the I'm A Celebrity jungle gear, has spoken about fashion on numerous occasions over the course of his career.
This included discussing his love of hats on talk show So Graham Norton in 2000.
During the interview, he suggested the reason he wears hats is simply because he likes such accessories and hinted they are just part of his style for TV gigs and the like.
Asked about his style during the show, he said: "I like hats".
The music icon subsequently teased to presenter Graham Norton, now 59: "I mean, they hide a multitude of sins".
Boy George - who's the lead singer of Culture Club - however said at the time that he wouldn't wear a hat to go shopping and described himself as looking "scruffy" when not on TV.
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Although he's a fan of hats, Boy George has been spotted without one on occasions over the years. He has been seen with tattoos on his head in photos taken in the past.
He has continued to sport hats in more recent years and he was allowed to adapt his outfit for an I'm a Celebrity photoshoot, which saw him wear rock the signature hat but red to his khaki shirt.
It's been reported in the past that he has around 300 hats in his collection. He however recently suggested that figure could be higher now since the Covid-19 pandemic.
He said on This Morning earlier this year: "This hat shop I used to buy the hats from closed down during the pandemic". He added: "So I bought all their last hats."
I'm a Celebrity continues tonight on ITV and ITV Hub from 9pm. You can catch up on the first episode of the new series through ITV Hub.
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