To say we are firm FitFlop fans here at woman&home would be a bit of an understatement. The footwear brand is the best in the business at balancing comfort with style, and they make some of the best white trainers you can buy, plus the most comfortable sandals, too.
I think I was the last of the team to actually test a pair of FitFlop shoes, and when I finally did I was blown away by just how good for the feet they really are. I tried the Dash trainers and did exactly what you're not supposed to do with new trainers - I immediately walked 10,000 steps. Do you know what? It was absolutely no problem for the FitFlops!
I'm trying to save my money, ready for the Amazon Prime Day discounts next week, but I'm going to have to make an exception today, because the FitFlop sale just launched. There are reductions of up to 50% on sandals, shoes and trainers, and I was surprised to see some bestsellers in there, like the FitFlop Rally trainers and the Wonderwellies.
Remember to check out the technology in each style, because there are tonnes of clever features, including FitFlop's unique triple-density cushioning system, which helps conserve energy by minimising muscle exertion (yes please!).
FitFlop sale: Sandals
These are proving to be particularly popular in the FitFlop sale, so don't wait too long if you fancy trying them. They're on sale in silver or beige, and the chunky fisherman design is perfectly on trend. One reviewer called wearing them "like walking on a cloud".
These are exactly the kind of shoes FitFlop does so well. The cushioned sandals are "biomechanist-developed for faster recovery after physical activity" and boast "energy-efficient ergonomics throughout, so tired feet don't work harder than they have to." Perfect after a long day on your feet in heels.
If you tend to think FitFlop sandals aren't very sleek, then allow these to change your mind. Minimalist, versatile, and a bargain to boot.
These are flip-flops, but not as you know them. £49 might seem a lot to pay for flip-flops, but trust me, you'll never buy a £5 pair ever again!
This double buckle design is for the Birkenstock fans among you. Easy to slip on with a pressure-diffusing sole and arch support, your feet will thank you for these when you're doing a spot of sightseeing on holiday.
Available in UK sizes 3 to 9 (with some half sizes on offer), these rose pink espadrille wedges would be a dream for hot feet if you're going to a wedding abroad. FitFlop promises they're heels that feel as comfortable as trainers.
FitFlop sale: Trainers
If you're new to FitFlop, I'd recommend starting with trainers. They really do offer game-changing comfort, and these do what they say on the tin - RTG stands for ready to go! Sleek white leather trainers will truly go with everything in your year-round capsule wardrobe.
These are available in loads of different colours, and have that vintage vibe that we predicted would be huge in our trainer trends 2026 guide. This sage green shade is a personal favourite.
The FitFlop Rally trainers got glowing reviews from two of the woman&home team, including Fashion Channel Editor Rivkie Baum, who called them "some of the lightest trainers I've owned."
FitFlop sale: Shoes & Boots
Loafers are great for between seasons or chillier summer days, and in classic black, you'll get a lot of wear out of these. One happy customer gave them the ultimate compliment, calling saying they are "like slippers".
Ballet flats are the answer to all wardrobe dilemmas right now, and these have got the added bonus of moulded footbeds and arch support. Bet your favourite old flats can't do that!
woman&home's Digital Editor Kerrie Hughes said of the Wonderwelly Wellington boots: "The style, fit and comfort is the best I've experienced from this style of shoe." High praise indeed!
When it comes to sale shopping, it's always a good idea to think beyond the season we're in right now. Sure, there are plenty of summer sandals you could snap up in the FitFlop sale, but their wellies are such a bargain at the moment. You might not need them for a few months (unless you're heading to a festival!), but you'll be grateful for you thought ahead when the weather turns grey and rainy.
