Prime. It is the name that is on everyone's lips, quite literally, as fans flock to try the the famous energy drink launched by YouTube stars KSI and Logan Paul. Unfortunately, getting your hands on a bottle is easier said than done.
While the drinks are sold in supermarkets like Asda and Aldi, they sell out within minutes, meaning you've got to be primed to get one, as Yorkshire Live reporter Maynard Manyowa found out for himself.
Keen to try the drink that's sent the nation into a frenzy, he visited five different shops in Sheffield to try his luck. But he was told he had no chance unless he queued for hours to be one of the first through the doors.
So when he found the drink on sale in a local mini-market for £30, he snatched one up. Much more expensive than the normal RRP of £1.99, Maynard did well compared to other shoppers who have reportedly paid up to £100 per can.
But was is worth the wait? Unfortunately, he had mixed feelings.
Maynard explained he tried the blue raspberry flavour, which the label describes as coconut water and is supposed to help with hydration. However, it wasn't his hydration levels that were worrying him after taking a sip.
"I sat myself down in my little home office, switched on the lights and took a huge gulp, making sure every drop of the thing hit every corner of my dry mouth. I couldn't quite place where this drink sits," he explained.
"So I took another one and in an instant, everything sunk in. My 30 quid! My poor 30 quid! I was overcome by a huge feeling of regret. I could have bought so many things for £30.
"A ticket to Manchester United's game against Crystal Palace on February 4. A one- litre bottle of my favourite whiskey Jameson. A jacket. Heck, I could have bought meat and dairy for my small family of four for the entire week."
Given he willingly forked out for the drink, Maynard was keen not to let his 'price resentment' affect his judgement, however.
"This, after all, is a £2 drink that I just overpaid for," he noted. "And that is where it gets tricky. I play cricket on the weekends in summer. That means lots of hydration drinks, especially on a hot day. And some of those cost 90 pence and work wonders if you ask me."
His verdict: "Prime is not that great. Even as a £2 hydration drink. It is very sweet. Almost too sweet. And it has a hint of salt in it, much more than I am used to in hydration drinks. I would say its a 7/10 drink at most."
In a video review, Maynard added: "I mean it is worth £2 at least." Unfortunately, he regretted forking out his money.
Summing up his experience, he wrote: "I laboriously finished the drink, off camera. I had to. But with each sip, I began to seriously question my entire existence and life.
"I know I am a curious person. I get it. My whole job for the last 15 years has been informed by my curiosity - a nosy journalist is a good journalist. But in this case, I made terrible choices. That £30 was wasted!"
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