The University of Leeds has been named as one of the country's 'fastest growing sugar baby schools'.
According to Seeking.com, almost 730 struggling students from the prestigious university have signed up to try and find a wealthy older man or woman, and 127 of them joined this year.
The controversial dating website allows young men and women to create an account, speak to 'sugar daddies' or 'sugar mommies' and arrange to meet up.
All account holders are required to upload a photograph, write a short bio and reveal information such as their age, body type, relationship status and drinking preferences.
The American firm which runs this site says more than 475,000 university students in the UK have 'turned to seeking a sugar daddies to avoid student debt and secure a better future'.
The website - formerly known as SeekingArrangement - also states: "On average, students receive a monthly allowance of £2,900 among other benefits, including networking opportunities and career or business advantage.
"Student sugar babies in the UK can get help paying for other university-related costs, such as books and housing."
University of Arts London is top of Seeking's 'fastest growing sugar baby schools' table, as 218 of its students have signed up this year.
University of Manchester is second, with 180 students signing up this year and University College London came in third.
While University of Leeds is ninth in the table, behind University of Cambridge.
Fastest growing sugar baby schools of 2019
| Rank | University | New Sign-Up Growth in 2018 |
Student Total 2019 |
| 1 | University of Arts London | 218 | 845 |
| 2 | University of Manchester | 180 | 937 |
| 3 | University College London | 169 | 314 |
| 4 | King's College London | 139 | 450 |
| 5 | University of Westminster | 158 | 959 |
| 6 | Cardiff University | 153 | 201 |
| 7 | Manchester Metropolitan University | 152 | 518 |
| 8 | University of Cambridge | 145 | 1019 |
| 9 | University of Leeds | 127 | 728 |
| 10 | University of Nottingham | 126 | 819 |
The dating website was founded 13 years ago in San Francisco by Brandon Wade, who has also written a book titled 'Seeking Arrangement: The Definitive Guide to Sugar Daddy and Mutually Beneficial Relationships'.
The site has been heavily criticised by numerous media outlets in America, including The New York Times Magazine, which described it as 'a down-and-dirty marketplace where older moneyed men and cute young women engage in brutally frank transactions'.
However, the founder has repeatedly stated that the relationships formed on the site are 'mutually beneficial'.
University of Leeds has been approached for a comment.
If you have ever been a sugar baby and would like to share your experiences please email nathan.hyde@trinitymirror.com . You can choose to speak anonymously.
Visit our homepage for more of the biggest talking points across Leeds.
LeedsLive has launched a WhatsApp group to keep you up to date with the latest news! Click here to join and follow the instructions on your phone. Your number won't be shared with anyone else in the group.
