Another pointer to the road ahead - the leading news website in the United States delivers its content online rather in print.
According to the web traffic tracker, Comscore, the Huffington Post passed the New York Times's website audience in May.
HuffPo attracted 35.6m unique visitors last month compared to the Times's 33.6m. It's the first time that's ever happened.
It is clear that HuffPo, the site launched by Arianna Huffington in May 2005, has benefited from redirects from AOLNews.com following AOL's acquisition of the site in February.
Meanwhile, the NYTimes introduced a metered pay wall in March, which allows readers to view a maximum of 20 articles online for free each month and limits access to additional content for non-subscribers. The number of unique visitors to the site has since dropped 11.7%.
But it's fair to say that the Times's decline is not the reason for HuffPo's success in growing its audience by 14% between March and May.
And look at the Mail's online rise...
The Comscore chart also reflects the increasing Stateside popularity of Mail online. With some 20m uniques, it is lying in roughly equal third place, neck and neck with the Washington Post.
It is above the Los Angeles Times and way ahead of the Wall Street Journal.
Sources: Globe & Mail/Business Insider
