Course content
Determining goals and creating metrics
- Establishing what to measure
- Identifying the purpose of engagement
- What do people want to read, share, click, reply or purchase
- Which metrics and tools to use for each goal you identify
Measuring
- Which dashboard and apps to use for each social platform
- Creating tracking for URLs
- Tracking clicks from social media
- Tracking those contributing to social media (posting, sharing, tweeting)
- Which third party tools to use to collect data
Monitoring & reporting
- Setting a schedule for reporting and checking metrics
- Additional reporting for social media campaigns
- Evaluating the data and numbers
Adjusting & repeating
- Adjusting your social media posts/content based on results
- How to build a true and effective social media presence
Booking information
This course can also be tailored to the specific needs of your organisation. Please enquire on 020 3353 3923 or email corporate.masterclasses@theguardian.com
