Whether you're an amateur blogger who wants to make a living out of your hobby, or a working writer seeking a new challenge, this course will give you a panoramic view of the blogging industry and the knowledge you'll need to make it pay. Speakers including Patrick Dalton, creator the widely acclaimed blog and book series Shit London, Sonya Barber, editor of the Time Out London blog, and Eat Like a Girl founder Niamh Shields will discuss how to create truly professional content, as well as the most effective ways to make a living from blogging.
This comprehensive one-day event covers the practicalities of attracting and dealing with sponsors, affiliate marketeers and book publishers, as well as the best ways to gain employment in the industry. You'll also learn how to build a bigger and more loyal audience through social media and how to create consistently compelling content.
This course is for you if...
- You're a blogger who wants to make your content more professional, expand your audience and/or make money from your site
- You want to get a job as a professional blogger, either as a freelancer or staff writer
- You're a blogger who wants to turn your blog into a book
- You're a journalism student looking for insight into the future of the trade
- You're an aspiring journalist who wants to create an online portfolio that also attracts revenue
- You're a writer who wants to move into blogging as a sideline or new career
Course description
This large-scale seminar teaches the essentials of professional blogging – from how to create compelling content to how to connect your blog with social media. You'll also learn about the various options for making money from blogging, either as a freelancer or staff writer. Topics covered on the day include:
- How to make your blog pay, without compromising your content
- How to approach and work with sponsors and affiliate markeeters
- Making a blog successful and engaging a loyal audience
- Marketing your blog and promoting it effectively through social media
- How to turn your blog into a book
- How to find original stories and content
- How to break into the industry, as a freelancer or staff blogger
- Live blogging: why it's an important development, and how to maximise its importance
- The challenges of full-time blogging
Tutor profiles
Patrick Dalton is a London-based photographer and author who founded the Shit London blog in 2010. Since launching, the blog has generated three spinoff books about London, and two international editions covering New York and Australia. In 2013 the British Library archived the blog as part of the 100 websites: Capturing the digital universe project, which lists sites deemed essential reading for future generations.
Niamh Shields is a UK-based food blogger, travel writer and cookery author. She is one of the pioneers of the UK food blogging scene and is heavily involved in the social media surrounding it. Her blog, Eat Like a Girl, is known as one of the best in the business. Niamh was recently listed by The Times among their 40 bloggers who really count. As well as writing and blogging, Niamh teaches cooking classes, and regularly hosts pop-up brunches, lunches and dinners.
Sonya Barber is the editor of the Time Out London blog which launched in March 2011. Since then, she has blogged about London's hottest happenings seven days a week, posting over 3,500 blogs, as well as creating sharable content for Twitter and Facebook. Before she became the 'Blogmistress', Sonya freelanced for many years for Time Out Magazine and other publications. Find Sonya on Twitter here.
One more speaker to be announced
Book now
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Details
Date: Sunday 11 January 2015
Times: 10am-4pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £129 (includes VAT, booking fee, lunch and refreshments)
Event capacity: 100
Dress code: There is no dress code for Masterclasses. Please dress however you feel comfortable.
To contact us, click here. Terms and conditions can be found here.
Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.
