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The Guardian - UK
The Guardian - UK
Technology
Elena Cresci

How the duck army stormed the internet

Screenshot from Duck Army video
Screenshot from the duck army video, which has been watched more than five million times on YouTube. Photograph: Kevin Synnes/ViralHog

The hottest thing on the internet this week, you’d have been hard pressed to have missed the video of a trolley-full of screeching duck toys.

Short, but sweet, it went viral almost immediately sparking parodies and pastiches. So what’s the story behind it?

We spoke to the man behind the meme for the first episode of Updog, a new Guardian podcast about fun things on the internet.

Updog Episode I: Duck WAAAAAGHS: A New Meme

If you haven’t seen it yet, here it is, in all its glory:

Source: Kevin Innes/ViralHog

Since it was uploaded by 22-year-old Kevin Innes, it has racked up more than 5 million YouTube views and on Vine it’s getting thousands and thousands of loops.

Inevitably, the remixes came. First, the Adele version:

Source: stop jake/Vine

Then the version combining the duck army with another meme of someone making fun of a police officer’s shoes:

Source: KARAOKLEE/Vine

Then the Taylor Swift edition:

Source Nick Name/YouTube

Then there was the superb “Fall of the duck army”, showing two people kicking the screeching duck toy around what looks like a storage room:

Source: Estupivideces/YouTube

All hail the duck army, our new internet overlords.

But when we tracked down he screaming avian online, where curious readers can grab their own for just $15 (though it won’t ship internationally, fellow Europeans), we discovered a horrifying truth – it’s not a duck at all. It’s a Pelican!

For the full story, Innes’s explanation and more on the duck army, listen to Updog (and follow us on Twitter at @updogcast).

Long live the duck army. (Or should that be pelican?!)

Want more screaming ducks and other memes? Follow us on Twitter @Updogcast. You can find all the Tech Weekly podcasts here.

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