How super-rich influencers are helping to supply international aid

• WaterAid's #TeamWater campaign, in partnership with global content creators including YouTubers MrBeast and Mark Rober, has raised over $30 million in August.
• The charity described this fundraising achievement as "unprecedented", especially considering its total income for the previous financial year was £90.9 million.
• The campaign aims to raise a total of $40 million by the end of August to provide clean water to two million people worldwide.
• This initiative helps address funding shortfalls caused by government aid cuts and a decline in traditional charitable donations, highlighting the need for new fundraising approaches.
• WaterAid emphasised the importance of leveraging new media platforms like YouTube to engage a new generation of supporters and tackle the global water crisis.

IN FULL

Influencers like MrBeast can help plug funding gap left by aid cuts, says international charity