With wedding season just around the corner, many guests will be turning to rental platforms in a bid to make a more sustainable choice and save money in the process. However, new research reveals that conscious consumers could be paying up to 113% more for popular wedding guest dresses, depending on where they borrow from.
The study by VoucherCodes.co.uk compares the price of renting 10 popular wedding guest dress brands, including fashion favourites Reformation, Rixo, and Ganni, for a duration of four days, across three rental platforms – By Rotation, HURR, and Selfridges Rental.
Of all platforms analysed, Selfridges Rental offers the cheapest prices overall, with the total average cost for all 10 popular wedding guest brands totalling £637.17. HURR is the second cheapest at £795.50 for the same items, and By Rotation is the most expensive, totalling £1,049.34, for all 10 items.
Average cost of 10 pre-loved wedding rental items on three resale platforms
Categories |
By-Rotation average price |
HURR average price |
Selfridges Rental average Price |
Price difference between highest and lowest cost (£) |
Price increase between highest and lowest cost (%) |
Reformation dress |
£96.85 |
£78.03 |
£45.40 |
£51.45 |
113% |
16Arlington dress |
£184.55 |
£105.61 |
£96.86 |
£87.69 |
91% |
Stine Goya Dress |
£60.47 |
£51.76 |
£33.64 |
£26.83 |
80% |
Vampires Wife dress |
£187.98 |
£170.08 |
£113.52 |
£74.46 |
66% |
Rixo dress |
£73.85 |
£59.08 |
£44.95 |
£28.90 |
65% |
Ganni dress |
£47.65 |
£41.76 |
£29.55 |
£18.10 |
61% |
Needle and Thread dress |
£91.03 |
£63.91 |
£57.66 |
£33.37 |
58% |
Bec and Bridge dress |
£71.50 |
£51.60 |
£46.55 |
£24.95 |
54% |
Self Portrait dress |
£78.68 |
£61.08 |
£55.20 |
£23.48 |
43% |
Zimmerman dress |
£156.78 |
£112.59 |
£113.84 |
£44.19 |
39% |
Total price |
£1,049.34 |
£795.50 |
£637.17 |
£412.17 |
65% |
Anita Naik, Savings Expert at VoucherCodes.co.uk, said: “Renting a dress from a popular designer brand for any upcoming weddings you have will not only be kinder to the planet, but can also be kinder to your bank balance – a win-win. When it comes to renting the perfect dress for a wedding, it’s important to shop around, and conduct thorough research into all available rental platforms, to ensure you’re getting the best value.
Subscribe here for the latest news where you live
“With wedding season fast-approaching, it’s crucial to understand that prices may be higher due to increased demand. If you are renting for the first time, many platforms will offer new customers discounts to help your money go even further. "
