When a stock gets as big as Amazon (AMZN), growth by itself isn’t enough. Investors want to see that a company is running efficiently and protecting its margins, and they want to see that future gains aren’t already baked into the price.
That’s why opinions on Amazon’s stock in 2026 are split-even among experts who are confident in the company over the long term. Here’s how high Amazon stock could go in 2026, according to finance experts.
Also see what an investment in Amazon at the beginning of 2025 would be worth now.
A Valuation Reality Check
CFA Michael Collins of WinCap Financial, who has worked in wealth management since 2012, said Amazon “looks fully priced” on WinCap’s quant screens. “The stock ranks poorly relative to peers in the Mag 7, with valuation stretched and capital efficiency not keeping pace.”
Collins explained that Amazon’s returns could disappoint. “When expectations are this high, and the numbers don’t back it up, returns tend to disappoint,” he said.
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A Different Perspective
Others believe the stock hasn’t hit its ceiling yet.
“Amazon’s shares could reach $340 to $370 by the end of 2026, with upside toward $400 if market conditions remain supportive,” said Ali Zane, personal finance expert and CEO of Imax Credit Repair.
He pointed to Amazon Web Services (AWS) growth, expanding advertising revenue and continued cost savings from automation as the main drivers.
Amazon Layoffs and Its Stock
Amazon recently announced that it’s cutting 16,000 corporate jobs, a second major round of layoffs in three months, as it looks to improve its position in the artificial intelligence (AI) market, according to CNN.
Job reductions can mean one of two things for Amazon. On the one hand, layoffs can improve control and operating efficiency, strengthening margins if AWS and advertising remain strong. On the other, large-scale layoffs can signal internal instability.
In the months ahead, investor reaction will likely depend on whether the layoffs are viewed as a reset that strengthens profitability or as a sign that Amazon’s growth trajectory is beginning to wane.
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This article originally appeared on GOBankingRates.com: How High Will Amazon Stock Go in 2026? Experts Weigh In
