Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
National
Rachel Dobkin

How a restaurant changing its logo made MAGA fans so mad

MAGA (Organization) Cracker Barrel
  • Cracker Barrel suffered a $94 million loss in value after a rebrand sparked outrage among Donald Trump’s MAGA base.
  • The new logo, which removed the iconic seated man in overalls, was widely criticised by supporters as “woke” and “boring”.
  • The restaurant chain’s stock value fell by approximately 7.15 per cent in one day following the backlash.
  • Prominent MAGA figures, including Congressman Byron Donalds and Donald Trump Jr., publicly condemned the change, associating it with diversity, equity and inclusion initiatives.
  • Cracker Barrel defended its new design, stating it is more closely rooted to its original iconic barrel shape and word mark.

IN FULL

Cracker Barrel loses $94 million in a day after disastrous rebrand sparks MAGA outrage

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Snoop Dogg says he’s ‘scared’ to go to movies after grandson asks about lesbian couple in Pixar film
Snoop Dogg's Disney movie complaint just backfired.
We Got This Covered
We Got This Covered
Original Harry Potter director addresses JK Rowling controversy: ‘It’s very sad’
The director also revealed whether he will be working on the new Harry Potter series
The Independent UK
The Independent UK
9 Southern Staples That Are Becoming Rare in Alabama Grocery Stores
The food culture of Alabama is steeped in tradition, with a long list of classic Southern staples that have been passed down through generations. However, a trip to a modern Alabama grocery store reveals that some of these once-common items are becoming increasingly hard to find. Due to a combination…
Grocery Coupon Guide
Grocery Coupon Guide
The ‘casually rowdy’ chaos of the US Open
Some tennis players can’t wait for the US Open to come around each year, with its boisterous crowds, its bold-faced names in the stands, its music at changeovers, its buzz - others are much more unsure
The Independent UK
The Independent UK
8 Unsettling Signs “Soul Ties” Still Grip You
8 Unsettling Signs "Soul Ties" Still Grip You. Are you struggling to break free? Discover if intense spiritual connections or types of soul ties still bind you.
Bored Panda
Bored Panda
I Like That Perfect Match Season 3 Feels A Little More Mature Than Previous Seasons, Let Me Explain Why
It toned down the trashiness a tiny bit.
Cinemablend
Cinemablend
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play