Photograph: PR
Business: MyBeautyCompare
Based: London
Website: www.mybeautycompare.com
To launch MyBeautyCompare.com – a platform that helps busy women discover their personalised product matches whilst gathering data for brands - I decided to bootstrap it in the beginning. So I decided to rent out my bedroom and live in my living room, having turned it into an office and bedroom.
The shelves were either used for clothes or storing beauty products and the dining table was used as a desk for four people. We managed to build a community of 60,000 fans in just six months with no marketing budget and no office; it was all through organic growth.
We knew word of mouth would work well for MyBeautyCompare and we were determined to make it happen. We have even been named one of the top rising companies of 2014 by the Guardian and have won two other awards, as well as tech start up of the week by Tech City News. All this with zero budget and an office at home.
Nidhima Kohli is the founder and CEO of MyBeautyCompare.
