Shoppers have had a pop at Home Bargains after the discount store shared a 19p product it is now stocking on shelves.
The retail giant posted on Facebook news that it is now flogging bottles of Fiji water at the barely believable price.
Some bargain hunters were chuffed to find the drink - normally priced at £1.65 - for such a knockdown price while more eco-shoppers hit out at the chain.
The Manchester Evening News reports how Home bargains posted: "We have Fiji water in stores at 19p! It gathers minerals and electrolytes from slowly being filtered by volcanic rock and this creates a smooth taste. Get yours now, only in stores."
But the price boast divided opinion among customers - with some questioning the environmental impact.
"If you eat fish, and moan about plastic bottles, you really ought to better educate yourself," posted one person.
Another said: "Omg what a massive carbon footprint all for 19p. That should be embarrassing instead of being promoted. Plenty of sparkling water in this country!!"
A third commented: "bottled water = plastic waste."
"Well this looks good for the environment... Transporting water around the world (madness) and selling it in a plastic bottle for 19p," a fourth exclaimed.
However, sticking up for Home Bargains, one shopper pointed out: "All bottled water comes in plastic bottles...doh don’t pick on hb because of there advert there are people in this country who may not be able to buy expensive water for their children and themselves...and as for drinking out of the tap yours obviously doesn’t taste of bleach I’m still waiting for a reply from united utilities about in the mean time I have to drink bottled water."
Home Bargains was approached for comment.