Holly Willoughby sparked a real difference of opinion with her choice of dress for Thursday's This Morning as viewers rushed to give their thoughts on it.
As she has every day this week, Holly took her place alongside co-host Phillip Schofield in the studio for the latest edition of the award-winning ITV daytime show.
The early moments of Thursday's programme saw Holly and Phillip discuss an upcoming giant game of Cluedo for Halloween and the furore surrounding Netflix sensation Squid Game.
But, while the latter particularly prompted plenty of discussion online, it was Holly's dress that got everyone talking.
READ MORE: Holly and Phillip shaken by This Morning caller's cheating woes
The 40-year-old often previews her This Morning outfits on her Instagram before cameras start rolling on the show and she did just that, uploading a picture of her striking a pose in the black and yellow floral print dress from Ghost with a striking 1940s style collar.
As they so often do, Holly' s celebrity friends and many social media followers were quick to give positive feedback, with pal and former EastEnders star Tamzin Outhwaite commenting: "love this,"
One of Holly's many followers described the outfit as "the perfect dress," while plenty of others just commented: "Beautiful."
Another fan told the presenter: "Love this print, you look gorgeous."
However, others weren't anywhere near as impressed. Just minutes into Thursday's This Morning, one critic rushed to Twitter to blast: "WTF is Holly’s dress all about?" to which another replied: "frumpy flowers."
Another turned off viewer tweeted: "Did Holly take a dress from her childhood and cut out a deeper neck?" and another reacted: "why has Holly got dead moths on the collar of her dress!!"
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