Holly Willoughby and Phillip Schofield in stitches at cheeky 'vagina' Easter egg on This Morning

Holly Willoughby and Phillip Schofield were in hysterics on Thursday's This Morning as they welcomed Alice Beer onto the show for an Easter egg segment.

Alice showed off a variety of chocolate delights that are available to buy in various supermarkets, including Waitrose, Tesco and Asda.

But it was a particular Easter Egg from Lidl that caught Holly and Phillip's attention - as it looked rather similar to a female body part.

As Alice chatted away about The Deluxe Fruit & Nut Egg from Lidl, she explained that the sweet treat is a three in one egg and has three layers of different flavours all stacked inside one another - and costs just £9.99.

Phillip Schofield couldn't contain his laughter during an Easter egg segment on This Morning (ITV)

The outer layer is a creamed tiramisu milk chocolate studded with masses of chopped hazelnuts, the middle layer is a dark chocolate egg adorned with sour cherries and the innermost layer is a white chocolate egg covered in pistachios and dried raspberry pieces.

But the camera quickly cut to Phil's face as he smirked and 40-year-old Holly began to giggle and put her head in her hands.

Holly Willoughby and Phillip Schofield were in hysterics after the segment came to an end (ITV)

As he taste tested the egg, Phil cheekily said: "Work my way in I suppose!" as Holly added: "It’s actually very nice chocolate."

Viewers tuning in at home found it just as funny and were quick to comment on Twitter.

"Glad it’s not just me that looked at the lidl egg like that #ThisMorning," one person tweeted.

Another person joked: "Who doesn't want an Easter Egg that looks like a vagina?! #ThisMorning," while a third added: "This Morning is pure filth today! Vagina shaped Easter Egg!"

The presenting duo found the £9.99 Deluxe Easter Egg from Lidl particularly funny due to it's three layers (ITV)

A fourth viewer posted: "The ultimate fruit and nut Easter egg from lidl definitely looks like a vagina #ThisMorning."

A fifth person joked: "That Lidl egg looks like something you'd expect to see in a gynaecologists waiting room!! #ThisMorning."

And another viewer described Holly and Phil as "naughty" for laughing at the "interesting egg".

"Anyone else seeing something else in the Lidl egg? Or is it just all the sex talk today!? #ThisMorning," someone else added.

Of course, they were referring to the earlier segments on the ITV show regarding viagra gel for men and female orgasms.

*This Morning airs weekdays at 10am on ITV.