Josie Gibson left Holly Willoughby and Phillip Schofield speechless as the Bristol TV personality stripped naked live on air on This Morning.
The presenters were gobsmacked as they saw the former Big Brother winner speaking from behind a windbreaker at a naturist club in Liverpool.
The camera had panned to Josie, who was covering herself with her cards as she stood behind the windbreaker, the Mirror reports .
"Talk about keeping your cards close to your chest," Josie quipped, as she added: "If you can't beat them, join them!"
She went on to speak about the competition, but Holly and Phil were distracted by the man behind the car door, who seemed as though he may end up flashing.
Afterwards, Phil exclaimed: "That was close, that was close!"
The pair had been confronted by a group of naked people earlier on in the programme, taking them both unaware and prompting Phil to gasp out loud.
Initially, Josie asked them whether they could guess where she was and added it was a "brand new one" for her.
Phil's mouth dropped open in shock as he slammed his palms on the table, while Josie revealed she was at a naturist club.
Holly put her hands over her mouth as Phil leaned forward to squint at the screen before laughing as Josie interviewed member Alan, who was naked as he was interviewed behind a fence.
Alan later said that there had been more people than ever applying to be members of the club.
Phil said: "That took me by surprise!", while Holly added: "Isn't it a bit chilly for a bit of naturism today?"
"Apparently not," Josie responded laughing.
Phil added: "How random is that?! We take our competitions to some extraordinary places but that takes the biscuit!"
