Electric motorcycles are starting to grow out of their awkward phase. For the longest time, the segment was dominated by practical but dull scooters and silent city commuters that promised efficiency but not much excitement. That’s finally changing, and Hero MotoCorp’s electric sub-brand, Vida, is one of the latest to join that movement.
At EICMA 2025, Vida showed that it’s been paying attention. Instead of revealing a single flagship or commuter scooter, the company rolled out a whole range of concepts that cover nearly every kind of rider. The highlight wasn’t just one motorcycle. Rather, it was a full lineup that showed how flexible the future of electric riding could be.
The star of the show was the Vida Ubex, a crossover-style concept developed in partnership with California’s Zero Motorcycles. On the surface, it looks like a mix of a naked street bike and a light adventure machine. It has a sharp white trellis-style frame with red body panels, a slim tail section, and a short beak up front. The proportions make it look compact but muscular, like a bike that can slip through traffic on a weekday and then carve through backroads on the weekend. Overall, the vibe reminds me of an electrified Ducati Hypermotard.
But what makes the Ubex especially interesting is its focus on connectivity and usability rather than just futuristic styling. Hero confirmed that the Ubex will come with Apple CarPlay and Android Auto integration, allowing riders to connect their smartphones directly to the bike. That means easy navigation, call and message access, and even music playback right from the display.
Now, for purists, this may seem counterintuitive, as motorcycling is supposed to represent freedom from life’s complexities. But for the folks who’ll actually be riding this bike on the daily, it’s a smart move, as it makes the bike much easier to integrate into daily life.
Hero hasn’t shared details on power output, range, or charging times, but the collaboration with Zero hints at serious potential. Zero’s experience with mid-mounted motors, battery cooling, and regenerative systems could make the Ubex one of the first mass-market electric crossovers that actually works in real-world conditions. For Hero, which already dominates emerging markets with practical and affordable motorcycles, this partnership could unlock a global audience.
Right next to the Ubex, Vida also unveiled the Dirt.E range, a completely different direction but equally exciting. This lineup targets off-road riding, an area that’s also been charging into the electric space.
The Dirt.E MX7 Racing Concept is a full-size motocrosser that looks ready for competition. Its frame is made entirely from carbon fiber, a clear sign that Hero is serious about keeping it lightweight. While the company didn’t share performance specs, the focus on materials and structure suggests it’s experimenting with ways to offset the added mass of an electric powertrain. If this concept reaches production, it could signal a big shift in how manufacturers approach off-road EV motorcycles
Then there’s the Dirt.E K3, which might just be the most practical and exciting bike of the bunch. Designed for kids aged four to ten, it’s an adjustable electric motorcycle that literally grows with the rider. Its frame and suspension can be tweaked in three ways: wheelbase, ride height, and suspension travel. That means a single bike can take a young rider from their first wobbling laps to confident trail rides. It’s a clever idea that combines sustainability and longevity, because parents don’t need to keep upgrading bikes as their kids grow.
Last but definitely not the least was the Vida VXZ. This is the streetfighter-style model that everyone was waiting for, and also co-developed with Zero. Its styling is unmistakably naked-streetfighter, with a sharp LED headlamp and familiar naked-bike proportions. That said, Hero hasn’t released any specs yet. So we’ll have to keep our eyes peeled for when the numbers drop.
The partnership with Zero gives Hero instant credibility in the high-performance EV space, while Hero’s massive production capability gives Zero access to scale and reach it’s never had before. If this collaboration continues to evolve, it could be the partnership that finally bridges the gap between affordable and capable electric motorcycles.
Source: Hero-Vida
