Halloween is the biggest candy-selling holiday of the year. The weeks leading up to October 31st are a battle for supremacy in the candy aisle. While there are hundreds of different options to choose from, a few classic, iconic brands consistently rise to the top of the sales charts. Based on recent sales data and consumer polls, here are the top ten most popular and best-selling candies for Halloween. These are the treats that trick-or-treaters are hoping to find in their bags.
1. Reese’s Peanut Butter Cups
The perfect combination of milk chocolate and creamy, salty peanut butter makes Reese’s Peanut Butter Cups the undisputed king of Halloween candy. The brand’s “pumpkin” and other seasonal shapes are a massive seller every single year. For a huge number of Americans, it is simply not Halloween without a Reese’s cup.
2. M&M’s
M&M’s are another perennial favorite. Their small, shareable size and their colorful candy shell make them a perfect treat for trick-or-treaters. The small “fun size” bags of both the plain and the peanut varieties are a top-seller every Halloween. They are a classic and a reliable choice that everyone loves.
3. Snickers
The satisfying combination of nougat, caramel, peanuts, and milk chocolate makes Snickers one of the most popular candy bars in the world. It is a substantial and filling treat. The “fun size” version is a perfect, two-bite snack that is a very welcome sight in any Halloween bag.
4. Kit Kat
The Kit Kat bar, with its unique, crispy wafer layers, is another top-tier Halloween candy. The “fun size” bar, which usually contains two of the classic four fingers, is a perfect portion size for a trick-or-treater. The satisfying “snap” of a Kit Kat is a classic part of the Halloween experience.
5. Candy Corn
Candy corn is one of the most controversial and iconic Halloween candies of all time. People seem to either love it or to hate it, but there is no denying its popularity. For many, the tri-colored candy is the ultimate symbol of the Halloween season. It is a nostalgic classic that sells in huge numbers every single year.
6. Skittles
For those who prefer a fruity, chewy candy, Skittles are a top choice. The small, “fun-size” bags are a perfect, shareable treat. The brand’s variety of flavors and its bright, vibrant colors make it a very popular option for trick-or-treaters of all ages.
7. Starburst
Like Skittles, Starburst is another classic, fruit-flavored chewy candy that is a Halloween favorite. The individually wrapped chews are easy to share. The brand’s classic flavors of strawberry, cherry, orange, and lemon are a nostalgic and beloved taste of childhood. The small, two-piece packs are a perfect Halloween treat.
8. Hershey’s Kisses
The simple, iconic Hershey’s Kiss is another Halloween staple. While they are a year-round favorite, the company will often release them in special, seasonal wrappers for Halloween. This makes them a festive and very popular choice for filling up a candy bowl.
9. Twix
The combination of a crunchy cookie, a layer of caramel, and a milk chocolate coating makes Twix another top-selling candy bar. The “fun size” version, which usually contains a single bar, is a perfect trick-or-treat-sized portion. The “left Twix vs. right Twix” marketing campaign has also made it a fun and a very recognizable brand.
10. Tootsie Pops
The Tootsie Pop is a classic, old-school candy that has been a Halloween favorite for generations. The simple pleasure of a hard candy lollipop with a chewy, Tootsie Roll center is a timeless one. The mystery of how many licks it takes to get to the center is a question that has entertained children for decades.
The Sweetest Season
The candy aisle at Halloween is a place of intense competition and delicious nostalgia. While there are always new and trendy candies that come and go, the list of the top-sellers is remarkably consistent. The classic, iconic brands that we have loved for generations continue to be the kings of the trick-or-treat bag. They are the sweet and familiar flavors that define the Halloween season for millions of Americans.
What is your number one, all-time favorite Halloween candy? What is the one candy that you are always disappointed to get in your trick-or-treat bag? Let us know!
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