Casting for an advertising campaign is always important for a fashion house. You want some star power, but it has to seem like a natural fit. Not like you're simply incorporating celebrities to draw attention to the campaign. It's a delicate balancing act, but Marc Jacobs just provided a blueprint of how to accomplish such a feat.
For his Heaven by Marc Jacobs' Spring 2024 campaign, the designer enlists Solange, Grimes, Hayley Williams and Ice Spice. Pretty smart considering the offshoot definitely draws in younger audiences. The clothes featured in the ads have that still trending Y2K vibe, which also suits the stars of the campaign just fine.
Check out more of the images from Heaven by Marc Jacobs' Spring 2024 campaign here.
