HeadCount, a non-partisan organization dedicated to registering voters, has been actively engaging with music fans for the past 20 years. Founded in 2004, HeadCount has registered over 1.25 million voters through partnerships with renowned artists such as Harry Styles, Billie Eilish, and Jay-Z.
As the 2024 election approaches, HeadCount has already begun registering new voters at concerts and festivals, including South by Southwest. The organization has lined up collaborations with artists like Fall Out Boy, Dead & Co., and Portugal. The Man for the upcoming year.
Leading the charge for HeadCount's ambitious 2024 plans is Lucille Wenegieme, who assumed the role of Executive Director in September. Wenegieme emphasizes the importance of remaining non-partisan to appeal to voters across the political spectrum.
Despite the challenges posed by apathy and distrust among voters, HeadCount is doubling down on its successful voter registration strategies. The organization focuses on peer-to-peer interactions at music events and digital engagement with high-profile figures in the music industry to encourage voter registration.
HeadCount's presence at festivals and shows has been instrumental in registering voters, with Electric Forest emerging as the highest registered festival annually. Artists like Billie Eilish, Harry Styles, and Ariana Grande have significantly contributed to voter registration numbers in collaboration with HeadCount.
Looking ahead, HeadCount aims to engage with artists who have a strong connection with their fan base, such as Kacey Musgraves and Hozier. The organization continues to expand its reach and influence, striving to empower young people to participate in the democratic process.
