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Benzinga
Benzinga
Business
Shivani Kumaresan

Hasbro Partners With Creative Kids For New Play-Doh Products

  • Hasbro Inc (NASDAQ:HAS) has partnered with Creative Kids, an interactive kids' arts and crafts and STEM toys maker, to produce new Play-Doh branded products in 2022. The financial terms were not disclosed.
  • Through the multi-year, multi-national licensing agreement, the companies will introduce a full line of Play-Doh toys with new twists in the Air Dry & Modeling Clay compounds space.
  • The first products in this new line will debut in the spring.
  • Price Action: HAS shares are trading higher by 1.06% at $105.02 on the last check Wednesday.
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