A Cheshire-based hair extension brand has been bought by US-based Beauty Industry Group (BIG).
Beauty Works, which was founded by Penelope Cheshire more than 10 years ago, supplies hair extensions to salons, retailers and stylists across the UK.
BIG, located in Salt Lake City, has professional products sold in more than 1,300 stores in North America, with its collective brands used in more than 30,000 salons across 165 countries.
BIG CEO Derrick Porter said: “We have watched Beauty Works for some time now and are impressed by the lively ecosystem they have cultivated among salons, stylists, influencers, and consumers within the UK market.
“Their strong performance is a direct reflection of their intentional strategy and strong leadership, with whom we are thrilled to now work alongside with.”
The Manchester corporate finance team at Deloitte advised Beauty Works on its sale to BIG.
Chiara Pettinicchio at Deloitte in the north west, said: “Beauty Works is an exciting and fast growing business, which is celebrated by the top players and influencers in this industry.
“As retail and consumer businesses have faced a challenging landscape over the past few years, Beauty Works has adapted and flexed its approach to focus on e-commerce, whilst delivering the ultimate customer experience.”
Ms Cheshire added: “We are enormously proud to have built up Beauty Works, the undisputed UK market leader in luxury hair extensions over the last ten years.
“We are extremely excited for the next chapter of Beauty Works’ success, working with BIG to achieve these goals and expedite our international ambitions.
“Deloitte has supported us every step of the way through the transaction, offering excellent advice and guidance.”
