- David Abrahamovitch, founder of the upmarket coffee chain Grind, claims that a £4.10 flat white yields only an 18p profit after accounting for various operational costs.
- His calculations detail that staff wages, cups, core operating costs, VAT, and discounting consume the majority of the price, leaving a small profit margin.
- Abrahamovitch justifies the high price by stating their coffee must be 'best in class' and offers customers an 'escape from the office' experience.
- The company notes rising costs, such as green coffee beans doubling in price since 2024, which they have tried not to pass on to customers.
- Grind, which has expanded to 11 UK sites, three trucks, and an international franchise, is part of a trend where premium coffee brands are reportedly gaining custom over larger chains like Costa and Starbucks.
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