Greggs, a beloved British bakery chain, has become a staple with close to 2,500 stores across the UK, surpassing the number of McDonald's and Subway locations. Known for its affordable and tasty offerings, Greggs saw a significant revenue increase of nearly 20% in 2023.
While Greggs is famous for its sausage rolls, it has expanded its menu to include vegan options, sparking both praise and criticism. The company's vegan sausage roll, made with a bespoke filling, has gained popularity despite initial skepticism.
Greggs has leveraged its fan base to drive sales through strategic partnerships and innovative marketing. Collaborations with retailers like Primark and Fenwick have generated buzz and attracted new customers.
The bakery chain has also diversified its offerings to cater to different meal times, with a focus on breakfast and evening trade. Greggs now keeps many stores open later, offering a range of savory and sweet options for customers throughout the day.
With the introduction of delivery services in partnership with Just Eat and Uber Eats, Greggs has further expanded its reach. While delivery sales currently represent a small portion of total revenue, they are steadily increasing year over year.
Greggs' recent financial success, with total sales reaching £1.81 billion in 2023, reflects its commitment to growth and innovation. The company's plans to double sales by 2026 are well underway, driven by store expansion, delivery services, and a focus on affordability amid economic challenges.
