Television chef Gordon Ramsay has reportedly landed a new show with the BBC, which plays on his fame as a sweary personality.
The 54-year-old cook, who is known for sharing his frank thoughts on struggling restaurants in his Hell's Kitchen series, is going to host an Apprentice-style series.
Gordon, who is worth an estimated £190million, will give 12 entrepreneurs the chance to bag a life-changing investment in the show that is cheekily titled FFS - Future Food Stars.
This has led to #FFS trending on Twitter, in what would probably be a moment to bring a smile to Gordon's face as fans had fun with the hashtag.
A TV source told The Sun : “The Beeb will start filming in the summer. It was meant to get under way last year but was cancelled due to the pandemic.
“Now the hospitality industry is getting back on its feet after taking such a battering, there’s a real sense of hope and opportunity out there, which is what this prime-time show is all about.”
This comes after Gordon was left "speechless" after he saw an artist use make-up to turn herself into him.
He filmed his reaction as he watched Lisa Lacão use makeup as part of the transformation.
Lisa, from Kent, is known for altering her appearance to look like celebrities such as Ozzy Osbourne, Freddy Mercury and now Gordon Ramsay on TikTok, where she's known as @liss_makeup_.
Lisa was yet to have a famous face react to her creation until Gordon spotted it.
He captioned his version of the video: "The female me? Stop it," which quickly racked up more than seven million views.
In the clip, Lisa uses an array of different items to transform her face, with the sound of Gordon from one of his previous shows playing in the background.
Naturally, Lisa was starstruck when she saw that Gordon had reacted to her video, as she said: "I was more shocked than anything. I have done a few celebs now and he’s been the first to respond.
"I started it to keep myself busy and practise my make-up skills during lockdown."
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