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GM CEO Barra Eyes Path to Unlock Value at Cruise

General Motors chair and CEO Mary Barra participates in an Economic Club of Washington discussion in Washington

General Motors (GM) is exploring various options to maximize the value of its autonomous vehicle subsidiary, Cruise. In a recent statement, GM CEO Mary Barra revealed the company's intentions to determine the best path forward for Cruise.

Cruise, a San Francisco-based self-driving car startup, became a part of GM in 2016 when the automaker acquired it for approximately $1 billion. Since then, GM has been investing heavily in Cruise, with the aim of commercializing self-driving technology and capturing a significant share of the emerging autonomous vehicle market.

However, despite significant progress in developing autonomous technology, Cruise is still not generating revenue. As a result, GM is now contemplating ways to unlock the value of Cruise and potentially monetize its investments.

Barra expressed confidence in the capabilities of Cruise and emphasized the company's commitment to unlocking the value it holds. She stated that GM is actively working to determine the best approach that will provide the highest return on investment for its shareholders.

The options being considered by GM include forming partnerships, pursuing public offerings, or spinning off Cruise into an independent entity. These options would allow Cruise to secure additional funding and accelerate the commercialization of its autonomous technology.

While no definitive decision has been made yet, the potential avenues being explored reflect GM's commitment to capitalizing on the advancements made by Cruise. The company believes that by exploring strategic partnerships or spinning off Cruise, it will create a more focused and agile entity that can attract external investment and drive innovation.

Cruise has made significant strides in autonomous technology, having received a $2.25 billion investment from SoftBank's Vision Fund and $2.75 billion from Honda. These financial injections have allowed Cruise to bolster its development efforts and expand its testing operations.

The autonomous vehicle industry is anticipated to revolutionize transportation, with the potential to reshape cities and improve mobility. GM recognizes the vast opportunities presented by this market and aims to position Cruise as a leader in the autonomous space.

By unlocking the value of Cruise, GM hopes to not only generate substantial returns for its investors but also establish a strong foothold in the autonomous vehicle industry. As the technology progresses and gains wider acceptance, GM intends to capitalize on the advancements made by Cruise and leverage its expertise to shape the future of transportation.

As the autonomous vehicle market continues to evolve, GM remains committed to exploring all options that will drive the growth and success of Cruise. The company's focus on finding the best path forward for Cruise demonstrates its dedication to staying at the forefront of technological innovation in the automotive industry.

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