It’s not surprising to see that some of the best Prime Day deals apply to Amazon’s own products.
From their Echo Dot and Echo Show to their Ring video doorbells and much-loved Kindles, we’ve spotted plenty of discounts on popular products which are still available to shop right now.
But, one of the biggest discounts we’ve seen so far is on the Amazon Fire TV stick 4K - that’s now less than half price.
There are great deals on Amazon’s other streamers too, including the popular Fire TV Stick Lite for just £13 - so what are you waiting for?
The Amazon Fire TV Stick 4K Max is also reduced from £54.99 to £32.99
The Max is 40 per cent faster than the standard Fire TV Stick 4K, and supports Wi-Fi 6 for smoother streaming across multiple devices. Dolby Vision, HDR, HDR10+ and Dolby Atmos audio all come as standard, as do all the apps you could want.
Lastly, the standard Fire TV Stick is also discounted, now priced at just £18. This one proves to be Amazon's bestseller, and it's 50 per cent faster than its 2019 predecessor. Sadly there's no 4K, but it does stream in HD, and features Alexa for voice controls.
You can check out all of Amazon's Fire TV Stick deals here - but be quick, the sale's only on for one more day.