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Benzinga

Business

Shivani Kumaresan

Gap Launches Simone Biles Athleta Girl Collection

Athleta (Organization) GPS (Organization) Gap Inc Olympics (Event) World Championships

Athleta, a Gap Inc (NYSE:GPS) brand, has launched its first signature collection of Simon Biles activewear for Athleta Girl.
Biles is the most decorated gymnast in World Championships history with 25 medals overall and is a seven-time Olympic medalist.
The limited-edition line is designed for girls between the ages of 6 and 12. The collection has a mix of matte and shine fabrics and chalk patterns inspired by the gym.
Athleta Girl was launched in 2016, and the brand started its partnership with Simon Biles in 2021.
Biles' first co-created product, a limited-edition "In Your Element Hoodie," debuted last fall.
Price Action: GPS shares are trading higher by 3.54% at $14.79 on the last check Tuesday.

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