G2 Esports has signed a long-term partnership with Wizards of the Coast that puts different games from the publisher’s portfolio on its Counter-Strike 2 jersey. The first slot goes to Exodus, the upcoming sci-fi RPG from Archetype Entertainment, and other Wizards titles will replace it as the deal goes on.
The Exodus jersey debuted at the Esports World Cup on Aug. 12, during G2’s opening match against M80. G2 won the best-of-one 13-11 on Mirage, so the design got immediate broadcast exposure at a Counter-Strike tournament with 32 teams and a $2 million prize pool.
PLAYOFFS SECURED 🔒 pic.twitter.com/Wdva7QP9hc
— G2 CS (@G2CSGO) August 13, 2026
The rotating format sets the agreement apart from a conventional esports jersey sponsorship. Wizards can use the same space to promote different releases during the life of the deal, effectively turning G2’s Counter-Strike kit into a recurring advertising slot for its games. Neither company has said how often the design will change or which Wizards property follows Exodus.
Candidates aren’t in short supply, at least. Wizards owns Magic: The Gathering and Dungeons & Dragons, and its videogame studios include Archetype Entertainment, Invoke Studios, and Skeleton Key. The announcement doesn’t confirm that Magic or Dungeons & Dragons will appear on a future jersey, though, so for now the rotation is only confirmed to draw from the wider Wizards portfolio.
G2 has been doing well with its collab brands for a while. Its partner roster includes Red Bull, McDonald’s, Ralph Lauren, Logitech, Herman Miller, and several betting and gaming companies, while recent entertainment collaborations have covered One Piece and Solo Leveling. The One Piece deal went as far as a full streetwear collection in June.
The Wizards agreement begins with Exodus, a new single-player action RPG launching in early 2027 for PS5, Xbox Series X|S, Steam, and the Epic Games Store, featuring interstellar travel, time dilation, and humanity’s evolution roughly 40,000 years in the future.
Exodus is also one of the more important projects in Hasbro’s current videogame plans. The company said 2026 would be its peak year for digital-game investment, as Exodus and Invoke Studios’ Warlock are reaching their final stages of development, while it plans to reduce digital spending by at least 25 percent by 2028. It also recorded a $56 million impairment in July after cancelling several projects planned for 2028 and beyond, so clearly, Hasbro is set to benefit from this deal as well.
