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The Economic Times
The Economic Times

From Mahatma Gandhi to Narendra Modi: India's biggest brand ambassador is now the Prime Minister, says Shekhawat

New Delhi: Till 10-15 years ago, India's identity abroad was primarily linked with Mahatma Gandhi but that has changed and Prime Minister Narendra Modi is now the country's "biggest brand ambassador", says Union minister Gajendra Singh Shekhawat.

The culture of India - its heritage, festivals and cuisine - is the country's identity too, the Union culture and tourism minister said in an interview with PTI Videos.

The way India was perceived in the world had been "somewhat lacking",he said.

Read more: British-era heritage sites need preservation, states should work on it with more seriousness: Shekhawat

"Till 10-15 years ago, if you went to any country in the world and if you asked a person, based on his appearance, whether he was an Indian, he would hesitate in calling himself an Indian. He would introduce himself as an Asian.

"Then, if you asked him, where in Asia he was from, he would say that I am an Indian," the minister told PTI earlier this week.

Moreover, if a visitor would tell anyone abroad that he or she was an Indian, the answer would be, "India! Oh, Mr Gandhi", Shekhawat said, adding that the image and identity of India remained "stuck with Gandhiji".

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