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Latin Times
Latin Times
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LatinTimes Staff Reporter

From Bolshoi Ballerina to Billionaire: The Rise of Kalshi's Brazilian Co-Founder Luana Lopes Lara

SANTA MONICA, CALIFORNIA - APRIL 16: Luana Lopes Lara arrives at Inc. Founders House Los Angeles Presents Building Fast Amid Regulatory Red Tape Featuring Luana Lopes Lara, Co-founder And COO, Kalshi And Brandon Millman, Co-founder And CEO, Phantom at Regent Santa Monica Beach on April 16, 2026 in Santa Monica, California. (Credit: Anna Webber/Getty Images for Inc. at Inc. Founders House Los Angeles)

At 29, Luana Lopes Lara runs a financial exchange that lets strangers trade on whether it will rain in Tuscaloosa or which party will hold the Senate. She didn't get there through a trading desk. She got there through a ballet barre.

A Childhood Split Between Brazil's Cities

Lopes Lara was born on May 20, 1996, in Belo Horizonte, and moved through several Brazilian towns growing up, including Timóteo, Niterói, and eventually Joinville in the southern state of Santa Catarina. Her mother taught math; her father worked as an engineer — a combination several outlets point to as the source of both her competitive streak and her ease with numbers.

For roughly eight years, she trained at the Brazilian outpost of the Bolshoi Theatre School in Joinville — the only campus the Russian institution operates outside its home country. Between rehearsals, she found time to medal nationally, taking gold in Brazil's Astronomy Olympiad and bronze in a regional math contest. After finishing high school, she spent nine months dancing professionally with the Salzburger Landestheater in Austria, appearing in a production of "Swan Lake," before setting ballet aside for good, Forbes reported.

MIT, and a Classmate Who Kept Showing Up

That decision sent her to the Massachusetts Institute of Technology to study computer science and math, followed later by a master's in engineering. There she met Tarek Mansour, who reportedly started sitting near her in lectures hoping to absorb some of her coursework habits; the two eventually became Kalshi's co-founders. Summers took her through internships at Bridgewater Associates, Citadel, and quant shop Five Rings Capital — early exposure, as Kalshi's own company blog put it, to the probability-driven thinking that still defines her work.

Lopes Lara and Mansour launched Kalshi in 2018, but turning a federally regulated betting exchange into an actual, working product took far longer than either expected — roughly two years passed with nothing live, the company's fate resting entirely on approval from the Commodity Futures Trading Commission. That approval arrived in November 2020, and Kalshi opened to the public the following year. The bigger fight came in 2023, when the CFTC blocked Kalshi from listing so-called Congressional Control Contracts tied to the 2024 elections. Rather than wait it out, Lopes Lara pushed the company to sue the federal government, later telling CNBC that people around her at the time dismissed the odds as "impossible. The odds are lower than 1%," in an interview with the network. Kalshi won, clearing the way for the first legally sanctioned election-related contracts in the U.S. in more than a century.

From Scrappy Startup to Billionaire, Twice Over

The court win kicked off a fundraising sprint that reshaped the company's balance sheet almost overnight. Kalshi was worth roughly $5 billion in October 2025; two months later, a Paradigm-led round pushed that to $11 billion. By May 2026, a $1 billion Series F led by Coatue Management — with Morgan Stanley among the participants — doubled the valuation again to $22 billion, and by late June, the Financial Times reported Kalshi was in talks to raise at roughly $40 billion, nearly doubling it again within weeks. With a 12% ownership stake, Lopes Lara's own fortune climbed in step — from about $1.3 billion when Forbes named her the world's youngest self-made woman billionaire in December 2025, to an estimated $2.6 billion once the $22 billion figure took hold.

States Push Back, Hard

None of that growth has come free of resistance. Nevada's gaming regulator won a court order banning Kalshi's sports, entertainment, and election markets in the state back in March 2026 — an order that's been extended repeatedly since, with Kalshi agreeing this past July to wall off Nevada users through geofencing by mid-August. Arizona's attorney general filed 20 criminal counts against the company that same March, alleging unlicensed gambling; a federal judge later blocked that case entirely, ruling in May that federal oversight of Kalshi pre-empts the state's gambling statutes. Kalshi has also had to police its own users: the company disclosed in February that it had investigated roughly 200 potential insider-trading cases, with more than a dozen still open, publicly naming a video editor tied to YouTube star MrBeast and a candidate for California governor as two who'd been caught trading on non-public information.

New York Raises the Stakes

Then came the sharpest blow yet. On July 31, 2026, New York's attorney general and governor sued Kalshi — in the state where the exchange is headquartered — seeking close to $36 billion in fines, forfeited profits, and consumer restitution, arguing the platform amounts to an unlicensed gambling operation reaching bettors as young as 18. Attorney General Letitia James put it bluntly: prediction markets like Kalshi, she said, are "gambling platforms, plain and simple." Kalshi's response, relayed to reporters, dismissed the suit as political theater, insisting a state can't unwind a federally licensed exchange. None of it has dented investor appetite so far, but it underscores how unsettled prediction markets remain even as institutional names keep buying in.

Staying Grounded Through It All

Despite the windfall, Lopes Lara has kept a low-key attitude about all of it. She's said she assumed the Forbes billionaire ranking was some kind of mistake when she first saw it, and later joked with The Free Press about how surreal it felt seeing her name next to Taylor Swift's on a wealth list, in an interview with the outlet. By her own account, she still works until roughly 10 p.m. most nights, and traces the discipline back to her parents — and to ballet.

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