Yo-Chi or Yo-Bar? Ice cream or yoghurt? Custard or more yoghurt?
Sorry if this sounds confusing. It's just that everyone's been going nuts over a job ad that appeared last week on Instagram, even though there's no opening date or even location supplied.
It's for an "assistant venue leader" to help launch the Canberra iteration of the wildly popular Yo-Chi, a self-serve frozen yoghurt brand that's finally making its way to the capital.
We're told it's a massive deal, even though it will be joining an already impressive line-up of frozen dessert offerings in our famously cold and wintry capital.
There's Yogurberry, Goodberrys, Moo Moo and Yo-Bar, for starters. Popular chicken shop Fricken is also launching its old self-serve frozen yoghurt bar in its new venue on Bunda Street in the city. And that's without the many excellent gelato places dotted around the city, among them Messina, Via Dolce, Anita Gelato and That Gelato Place.
What seems to set Yo-Chi apart, if we're not mistaken, is its variety of flavours, including vegan chocolate, and its health-adjacent toppings - think crushed almonds and acai - alongside the usual sprinkles, Maltesers and, in Yo-Chi's case, halva and dark-chocolate pretzels.
There's something about the self-serve thing that gets people excited, maybe because it harks back to Sizzler in the 1990s.
But then, maybe Canberra is just hip to the vibe of the whole thing, because just last week the New Yorker ran an article about, you guessed it, frozen yoghurt, and how it tends to come in waves (as well as swirls).
"The concept hit critical mass in the fitness-freak 1980s, but by the late 2000s chains such as Pinkberry and Red Mango had inspired a craze for giant tubs of the stuff buried under sugary mountains of candy toppings," writes Helen Rosner.
"In the 2010s, fro-yo seemed briefly eclipsed, in New York, at least, by a mania for ice cream ... But now frozen yogurt is indisputably back. Have you seen the lines out the door?"
Us too, New York, us too! Rosner then goes on to describe the recent trend of the faux-minimalist versions that are basically the dessert version of Carolyn Bessette-Kennedy - "thin, tasteful, never trying too hard". If you don't know who Carolyn Bessette-Kennedy is, I don't know how I can help you or how you've managed to read this far. But I will add to the Canberra list the delicious matcha soft serve dished up by Ujin Matcha House in Civic.
"Still, the one thing every fro-yo wave has in common is a sheen of virtue: frozen yogurt, with its not-too-sweetness and lactic tang and ambient implication of protein, can plausibly be branded as a health food, even if we all know it isn't much of one," Rosner writes.
That's exactly it, and exactly why everyone is so excited about yet another brand making its way to Canberra.
Anyway, we wish we could provide you with more details as to dates and venues, but for now, you'll have to watch this space.
