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Benzinga

Business

Shivani Kumaresan

Fresh Vine Wine Targets New Audience Via This Partnership

Vine Julianne Hough Nina Dobrev

Fresh Vine Wine Inc (NYSE:VINE) has partnered with RDE Inc (OTC:RSTN) to showcase its premium wines. The financial terms of the arrangement were not disclosed.
RDE is the owner and operator of Restaurant.com, a restaurant-focused digital deals brand.
"Pairing our wines with Restaurant.com's extensive marketing experience is going to grow both of our businesses and we look forward to expanding our offerings to exciting new category-leading partners such as Restaurant.com," said Fresh Vine Wine CFO Ellen Scipta.
Fresh Vine Wine, co-founded by Nina Dobrev and Julianne Hough, is a producer of lower-carb, lower-calorie, and gluten-free wines.
Price Action: VINE shares traded higher by 3.07% at $3.02 on the last check Thursday.

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