In the UK, Sony has solved the problem of how to sell PlayStation 3 games consoles: just give each buyer a free 46-inch Bravia W series TV set! That's what Sony UK's Ray Maguire did last night to pep up last night's launch at the Virgin Megastore on Oxford Street, London. Gamesindustry.biz reports:
Although only a handful turned up to spend the night in the store, by 11pm on Thursday the queue had grown to over 100 people. With just 20 minutes to go until the console officially went on sale, Sony UK boss Ray Maguire stepped up to address the crowd in front of a large flatscreen TV.
"This is a 46-inch Bravia W series. It's an award-winning flat panel," he said. "And do you know what the good news is, guys? I'm going to give you one free."
It seems 125 TV sets worth around £250,000 ($500,000) were given away.
Virgin Megastore didn't have much competition as both HMV and Game had abandoned plans for midnight launches.
